Month: May 2023

These are some of the designs i figured would work. The first image is me understanding what colours they have used and colour swatching them and changing their shades to see if making the colours differ just a little they might work. However i wanted to start getting a bit more creative so on the second image as shown , i have messed around with the logo design to use some different colours that might end up working , such as pinks , blues and mainly greens ,browns and creme colours.

However i had to understand what i wanted to do for the animatic , so i decided it would be best to see how other people have approached the idea of making an ident animatic.

“Our Vision : A UK more self-sufficient in timber grown in healthy, well-managed woodlands that benefit people and wildlife.

Our Mission : To be instrumental in developing the resources and skills necessary for producing quality wood products made of timber from healthy, well-managed trees grown and processed in the UK.“

woodland heritage focuses on producing good quality and environmentally friendly wood work. Understanding that they work in order to produce materials from timber i instantly got to work.

this is some of my own research based on what projects they have worked on. These are just some of them that they contributed to.

This is the logo that i was told to work with for the ident. knowing this i had to start developing ideas to see how i could animate something for the ident that seemed appropriate and professional .

Featured snippet from the web

Idents can be thought of as video logos. Traditionally, networks and channels have tended to create hand-drawn simplistic idents that look like they couldn’t wish harder to get over with as soon as possible. But with animation, the possibilities are endless.

this is an example of what an ident is. At first i was confused on what they were and how to work around them , but i understood that an ident is a way the company presents itself within a 15 second animation/moving image.

understanding that i was going to make an animation for 10-15 seconds i decided to research more into woodland heritage to understand what they do and what their company is all about , that way i would know what to add within the ident animatic.