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Idents can be thought of as video logos. Traditionally, networks and channels have tended to create hand-drawn simplistic idents that look like they couldn’t wish harder to get over with as soon as possible. But with animation, the possibilities are endless.
this is an example of what an ident is. At first i was confused on what they were and how to work around them , but i understood that an ident is a way the company presents itself within a 15 second animation/moving image.
understanding that i was going to make an animation for 10-15 seconds i decided to research more into woodland heritage to understand what they do and what their company is all about , that way i would know what to add within the ident animatic.