Category: Professional Practices

my Critical Appraisal ( approx 1000 words)

for the final video i decided to remove the axe that randomly falls through the screen and thought it would be best to replace it with a blob again and make the final words disappear . i also changed the resolution of the image used , giving it a more high quality and crisp finish.

from the interim 2 presentation the feedback i received was needed. The problem was that the image was not in high resolution but that i can fix , i also was told that the axe is very confusing but it does its job, however if anything i might be deciding if it would be best to remove the axe and add more background colour and more details instead. i still have not thought of how i could further develop the animation however i will be focusing more on how i should make sure each frame is lined up perfectly with the storyline for the ident.

as i started on the ident , i realised that i actually liked the full layout and design idea from this piece , however i wanted to get more feedback on the animatic based on what i had created. it was very simple and i liked the way it looped itself and it seemed creative. the final slide where its showing the axe , i thought it might need more work since its very random and it doesnt really fit with the whole animation. if anything i felt as if it needed a storyline to be added for the axe to fit in however with some feedback i would be able to develop the idea further.

since im always on tiktok , i had figured there had to be creators out there that make idents for fun or even to experiment with. And to my surprise i found these two videos that caught my eye. I instantly knew i should try and replicate something like this.

The way they work with simplicity of lines to just move the ident in and out of the screen . i wanted to experiment and develop some idea like that. so i decided i should also stick with the normal colours from the actual logo of woodland heritage.

https://www.tiktok.com/@originalillustration/video/7146874823644335366

These are some of the designs i figured would work. The first image is me understanding what colours they have used and colour swatching them and changing their shades to see if making the colours differ just a little they might work. However i wanted to start getting a bit more creative so on the second image as shown , i have messed around with the logo design to use some different colours that might end up working , such as pinks , blues and mainly greens ,browns and creme colours.

However i had to understand what i wanted to do for the animatic , so i decided it would be best to see how other people have approached the idea of making an ident animatic.

“Our Vision : A UK more self-sufficient in timber grown in healthy, well-managed woodlands that benefit people and wildlife.

Our Mission : To be instrumental in developing the resources and skills necessary for producing quality wood products made of timber from healthy, well-managed trees grown and processed in the UK.“

woodland heritage focuses on producing good quality and environmentally friendly wood work. Understanding that they work in order to produce materials from timber i instantly got to work.

this is some of my own research based on what projects they have worked on. These are just some of them that they contributed to.

This is the logo that i was told to work with for the ident. knowing this i had to start developing ideas to see how i could animate something for the ident that seemed appropriate and professional .

Featured snippet from the web

Idents can be thought of as video logos. Traditionally, networks and channels have tended to create hand-drawn simplistic idents that look like they couldn’t wish harder to get over with as soon as possible. But with animation, the possibilities are endless.

this is an example of what an ident is. At first i was confused on what they were and how to work around them , but i understood that an ident is a way the company presents itself within a 15 second animation/moving image.

understanding that i was going to make an animation for 10-15 seconds i decided to research more into woodland heritage to understand what they do and what their company is all about , that way i would know what to add within the ident animatic.